The King of Bachata, Romeo Santos, hits up of Foxwoods Tuesday

Singer-songwriter Romeo Santos, left, unveils his wax figure at Madame Tussauds on Wednesday, July 19, 2017, in New York. (Photo by Greg Allen/Invision/AP)
Singer-songwriter Romeo Santos, left, unveils his wax figure at Madame Tussauds on Wednesday, July 19, 2017, in New York. (Photo by Greg Allen/Invision/AP)

Bachata superstar Romeo Santos, aka “The King of Bachata,” headlines at Foxwoods’ Grand Theater Tuesday, and if you’ve never heard of him, well, let’s just say this, he’s a pretty big deal. Besides selling out the 50,000-seat Yankee Stadium two nights in a row in 2014 (a feat that not many pop stars, aside from Paul McCartney, can pull off). His second album, “Formula, Vol. 2,” was certified 11 times platinum, and his music video, "Propuesta Indecente," has over a billion YouTube views.

What’s astounding about all of this is that Santos, who only sings in Spanish yet is American, has been able to accumulate so much fame without ever breaking into the English-language music market — accounting for the fact that most English-speaking Americans haven’t heard of him yet. Continuing to sing entirely in Spanish is a deliberate decision on Santos’ part. He’s been able to tap into the nation’s ever-growing Hispanic population, which now totals over 50 million, making for a very successful career.

Romeo Santos, 8 p.m., Tuesday, Grand Theater, Foxwoods; $125-$195; 1-800-200-2882.

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