Login  /  Register  | 3 premium articles left before you must register.

Did Burger King really have to change their fries?

By Alex Nunes

Publication: theday.com

Published March 17. 2012 3:07PM   Updated March 17. 2012 3:12PM

It seems in recent years it’s become popular for fast food or take out places to constantly advertise their “new and improved” menu options: “We use sea salt now!” “Try our new fries,” “The new McCafe,” “Bla bla bla.”

Some of these places go so far that they basically imply they used to be bad, but now they’re good and you should come on in. I’m thinking specifically of the “Domino’s Pizza Turnaround.”

At the beginning of one web commercial, the president of Domino’s says “There comes a time when you know you gotta make a change.” After Domino’s explains how much they changed their pizza and how good it is now, a chef is seen on camera at the end of the commercial saying “Now we’ve got great food, we’ve earned the swagger.” He turns to a chef next to him, “Right? We’re going to do an end zone dance on this one.”

My friend Forrest and I were talking after seeing one of these commercials and he was like “Dom’s got better? I thought they already were good.” Point Taken.

The worst is when a chain changes up something you already liked to begin with. This happened to my wife with Burger King’s “new fries.”

My wife doesn’t like anything that has too much potato in it. So she’s not a fan of thick cut fries or steak fries. For her, Burger King had the perfect fries—shoestring and nice and crispy. Then Burger King came out with this new thick-cut, Wendy’s style fry. My wife was devastated. I thought she’d never touch a French fry again.

But she’s resourceful. After some consideration, she said that when she goes to Burger King in the future, she’ll just order onion rings.




Day Photo Staff | On Assignment

David Collins | Today, in The Day

Karen Florin | On The Docket

Rufus Giuseppe | The Dog Dishes

Editors' Blog


Paul Choiniere | Ruminations

Arts & Entertainment

Day staff | Taste Buds (Dining)

Day staff | The Sipping Room (Drinks)

Jenna Cho | Salt to Taste

Jill Blanchette | Healthy Cooking

Kristina Dorsey | Reel Life

Marisa Nadolny | Pop Blog

Rick Koster | Aging Rock Dude

Rick Koster | Librarian to The Stars / Books Blog

Sunday Night TV | Mad Men Monday

Salt to Taste | Jenna Cho on food

Just Listen | The Day's music writers share their playlists


Steve Fagin | The Great Outdoors

Vickie Fulkerson | High School Sports

Nick Giuliano | Fenway Frankly

Richard Cooke | Yawkey Way

Ned Griffen | High School Football

Gavin Keefe | UConn Men's Hoops

Jim O'Neill | Golf