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TheDay.com - Toyota may see March sales rise | Southeastern Connecticut News, Sports, Weather and Video | The Day newspaper

Toyota may see March sales rise

Published 03/11/2010 12:00 AM
Updated 03/11/2010 01:46 AM

Toyota, buoyed by an incentive campaign, may report a 30 percent jump in U.S. sales in March after recalls of millions of vehicles damped deliveries for two months, researcher Edmunds.com said.

No-interest loans for as long as five years and discounted leases on select models from the world's largest automaker are helping drive the rebound from year-earlier levels, Edmunds.com Chief Executive Officer Jeremy Anwyl told the Associated Press.

"Americans love a bargain," Anwyl said. The incentives and the "huge reservoir of goodwill" Toyota has built up over the years are limiting fallout from global recalls of more than 8 million cars.

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