MGM Grand slots to get new promotional software

Mashantucket - All 1,100 slot machines at MGM Grand at Foxwoods will be equipped with software that enables them to print out promotional materials specifically tailored to the player playing the machine at any given time, Foxwoods Resort Casino announced Monday.

The high-tech system, developed by TransAct Technologies of Hamden, consists of a device that attaches to TransAct printers previously installed in some 3,000 slots at Foxwoods. It links to software that tracks players' gaming preferences and buying habits - information collected on the magnetic strips of player's club cards.

Foxwoods, the first casino to feature the system, has been testing it on 300 machines since late last year. The casino could eventually extend its use to all 6,600 machines at Foxwoods Resort Casino and MGM Grand.

"We're always looking for ways to differentiate Foxwoods and MGM Grand at Foxwoods from the competition and believe this partnership will help us do just that," Lou Rosa, Foxwoods' vice president of slot operations, said in a statement.

The system will enable the casino to provide players with special drawing entries, real-time promotional coupons and marketing messages and coupons for restaurant meals, show tickets and hotel rooms, among other things, Foxwoods' announcement said.

Foxwoods' goal is to increase the length of time players spend on the casino floor and encourage them to make more frequent visits.

TransAct makes printers for the gaming, lottery, banking and hospitality industries.

b.hallenbeck@theday.com