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After a brief hiatus between Senate elections, Linda McMahon has returned to Connecticut's airwaves.
With her ads featuring folks telling us how much they admire Linda, "the job creator," and no other candidate commercials running this early, she has the Senate contest to herself for the moment. And that hasn't hurt in the polls.
Those running against her, fellow Republican Chris Shays and Democrats Chris Murphy and Susan Bysiewicz, share her interest but not her income and aren't ready for TV quite yet.
When and if they are, you can be sure they'll be calling themselves job creators too because, starting with Mitt Romney, that's the thing to do this election season. We can't help thinking, though, that Ms. McMahon is the creator of jobs that require the fewest clothes.
Ms. McMahon is not only back on most of the major stations but you can count on her to be your constant TV companion until the first Monday before the first Tuesday in November. By the time she finishes running ads designed to get her a big win in the August primary, which seems likely, it will be time for the fall push in the general election.
We don't know if she also intends to fill our mail boxes with handsomely printed brochures bearing witness to all the good things we'd seen on television, as she did the last time. Some observers felt it was a little much but fiscal restraint in the pursuit of high office doesn't appear to be in the McMahon playbook.
At any rate, Ms. McMahon is off to a good start if her goal is not only the Senate seat, but also the expenditure of another $50 million to win it.
And so far, the investment in early TV advertising while her opponents are not visible, is paying off. A Quinnipiac Poll released the other day had nothing but good news for candidate McMahon.
The poll gives her what we would call a comfortable, 29-point lead over Chris Shays, the multi-term Congressman who argued he was the only Republican with a chance to win in November. Of greater significance, she trails Chris Murphy, the Democratic-endorsed candidate, by only three points, which is within the poll's margin of error.
Eventually, she won't have the luxury of running alone and it will be interesting to see how far a second try and perhaps another $50 million will take her. She remains, after all, a candidate with little experience.
And if she loses, it will be five years before she can run for the Senate again - but there's always governor in 2014.
The editorial board is composed of the publisher and four journalists of varied editing and reporting backgrounds. The board's discussions and information gained from its meetings with political, civic, and business leaders drive the institutional voice of The Day, as expressed in its editorials. The editorial department operates separately from the newsroom.