Mystic Country rolling out region's latest tourism guide

Mystic - A new edition of a popular guide to the region's tourism attractions became available Monday, emphasizing fresh photography and detailed maps.

Complimentary copies of the 2014-15 Mystic Country Visitors Guide, which covers the Eastern Regional Tourism District's 42-town region, will be delivered to The Day's subscribers on May 4, and also newsstands and tourism "hot spots" throughout Connecticut, New York, northern New Jersey and Massachusetts, according to Ed Dombroskas, the tourism district's executive director.

Copies also will be mailed to those who contact the district with inquiries, Dombroskas said.

The glossy, annual publication is a product of a collaboration among the tourism district, The Day, the Greater Mystic Chamber of Commerce, the Chamber of Commerce of Eastern Connecticut and the Greater Mystic Visitors Bureau.

Dombroskas said the guide's latest edition reflects the findings of state-funded research into what interests travelers.

"People are motivated to go to an area if they believe it's unique and quaint," he said. "So we're trying to show that eastern Connecticut has multiple locations that fit the bill, whether it's on the coast or inland. People are looking for scenery, for scenic vistas."

The guide has "stepped away" from its use of feature art, instead relying on new photography whose subjects and their locations are identified, Dombroskas said.

Another important element of the new guide, he said, is its greater use of informational graphics and detailed maps aimed at helping travelers navigate local streets as well as the district as a whole.

"Packaging eastern Connecticut as one cohesive destination shows our guests just how much there is to do here and encourages them to explore not only our major attractions, but also our little-known gems," Dombroskas said.

The Day will distribute 100,000 copies of the guide, while the tourism district will distribute another 150,00, Dombroskas said.

Fewer than 2,000 copies of last year's press run of 250,000 copies of the 2013-14 edition remain, attesting to the publication's popularity, he said.

To request copies of the guide, contact the tourism district at (860) 536-8822 or visit its website at www.Mystic.org.

b.hallenbeck@theday.com

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