The era of free checked suitcases on JetBlue has come to an end. The airline proudly proclaimed itself a holdout on fees for years, allowing passengers to check one bag for free. Now it will charge up to $25 for checked luggage. The move leaves Southwest Airlines as the only major U.S. carrier not to charge a bag fee.

JetBlue Airways had announced the change in November but didn't detail how it would be implemented until Tuesday. The fee only applies to new bookings; existing reservations still get one free bag. Passengers will pay less if they plan ahead. Those with the cheapest tickets will pay $20 each way if they check in online or at a kiosk. The fee jumps to $25 if they go to the counter. A new fare class that costs about $15 extra each way would include one free bag. Fees for a second checked bag and reservation changes are being lowered.

The airline plans to reinvest the millions of dollars it will collect from bag fees into new seats and TVs.

-- Associated Press