Log In


Reset Password
  • MENU
    Editorials
    Thursday, April 25, 2024

    Route 66, kitsch that’s history

    This editorial first appeared in the Chicago Tribune.

    Museums don’t always have to come in the shape of white-columned buildings with yellowing parchment behind thick glass. They can be a ribbon of pavement that meanders through cornfields and scrub, a celebration of Americana in the form of gaudy neon motel signs and shiny diners with butterscotch malts on their menus.

    Stretching nearly 2,500 miles from Chicago to Santa Monica, Calif., Route 66 is indeed a museum, a trove of quirky culture venerated in song, cinema and literature. Nat King Cole’s discography wouldn’t be the same without “(Get Your Kicks On) Route 66.” The Joads rumbled their teetering jalopy down Route 66 in Steinbeck’s “Grapes of Wrath.” Even Disney’s animated smash, “Cars,” owes the inspiration for its Tow Mater character to a rusted tow truck parked by an abandoned gas station in Galena, Kan.

    That’s the way we view the “Mother Road,” which is why we think its yesteryear feel should continue to be preserved — and promoted. In two years, the National Park Service’s Route 66 Corridor Preservation Program expires. Money earmarked for that program has hardly walloped the federal budget — just $2 million since 2001, when the program began. But it has paid for nearly 150 projects and has been matched by $3.3 million from business, nonprofits and local governments.

    They're not massive overhauls — simply modest spruce-ups that keep intact Route 66's kitschy feel: a revamp of the Rialto Square Theater marquee in Joliet, Ill., restoration of neon signs for the Dell Rhea’s Chicken Basket restaurant in Hinsdale, Ill., and the Donut Drive-In in St. Louis; a fix-up of the Baxter Springs Independent Oil and Gas Station in Baxter Springs, Kan.; roof repairs at the Navajo County Courthouse in Holbrook, Ariz.

    A bipartisan bill now in Congress would designate Route 66 as a National Historic Trail. That would ensure preservation funds are allocated for roadway projects every year. And it would ensure that Route 66 remains the storied tourist destination that it is now, drawing tens of thousands of visitors annually from every corner of the world.

    There was a time when Route 66’s purpose was very different. It opened in 1926, part of the country’s first federal highway system. During the Great Depression, the road gave Dust Bowl victims an escape hatch westward. With America’s entrance into World War II, Route 66 served as a vital corridor for troops and supplies moving between military installations, and for job seekers headed toward West Coast defense plants. With President Eisenhower’s start of the U.S. interstate highway system in 1956, traffic took to the new expressways, and Route 66 began to wither. Communities dotting the road struggled economically.

    Tourism became the road’s salvation, a time-travel back to an era of mom-and-pop gas stations and motels aglow in neon. Our favorite: the Blue Swallow Motel in Tucumcari, N.M., which beckons with the pitch, “100 percent Refrigerated Air.” It all adds up to a time capsule well worth cherishing — and keeping alive.

    Comment threads are monitored for 48 hours after publication and then closed.