Memphis, Tenn. — The Philadelphia 76ers were again poised to end their losing streak. And, as has happened lately, they were unable to close the deal.

The Memphis Grizzlies used a late fourth-quarter rally to erase a Sixers lead and capture a 92-84 victory on Sunday, sending Philadelphia to its NBA-record 18th straight loss to start the season.

The loss matched the 0-18 opening by the 2009-10 New Jersey Nets, and marked the 28th consecutive defeat for the Sixers — the longest such streak ever in the four major United State sports.

"We did not want to be that team to (lose to the Sixers) because we'll be in the history books for that reason," said Memphis guard Mike Conley, who led the Grizzlies with 20 points. "The games are tough. You can only do wrong. They can do anything they want. They're just trying to do whatever they can to win."

Zach Randolph had 17 points and 11 rebounds for Memphis, while Matt Barnes and Jeff Green finished with 13 points apiece as Memphis won for the seventh time in the last nine.

Isaiah Canaan led the Sixers with 16 points, while Robert Covington and Hollis Thompson scored 12 points each. Jerami Grant finished with 11 points.

Neither team took care of the basketball, with Memphis committing a season-high 26 turnovers and Philadelphia having 27.

"We turned it over a few times. Missed some shots," said Philadelphia center Jahlil Okafor, who had nine points and 13 rebounds. "They hit some big 3s down the stretch. ...That was the end of the game."

The Sixers led 76-71 with 7:38 remaining and Memphis fans were booing their team. But the Grizzlies went on a 15-1 run to retake control of the game, with Randolph scoring eight points in the rally.

The Sixers, as they've done in recent games, were competitive, especially because Memphis was struggling. Thompson's 3-pointer in the closing seconds of the third — the Sixers were 7 of 11 in the period — gave Philadelphia a 67-64 lead entering the fourth.

"We knew if you were going to play halfcourt and get into a fistfight with these men — and they're playoff-experienced men — that doesn't favor us," Philadelphia coach Brett Brown said. "If you can play with pace and play with space and avoid the fistfight, you knew you had the best chance of being in the game and stealing a win."

That appeared as a possibility with the Sixers holding a five-point lead, Memphis coach Dave Joerger calling timeout and the boos increasing. About that time, Memphis came out of its haze.

"I thought our concentration was something we really struggled with," Joerger said, "and getting the shots we were looking for and having the urgency defensively to get back."