The Day newspaper is the leading news source in eastern Connecticut. Readers of The Day and theday.com comprise an affluent demographic of home and office users, throughout Connecticut.

theday.com's multi-faceted advertising programs help you master the art of broadband marketing. Rich media ads blend the fun and entertaining elements of broadcast advertising with print"s ability to deliver detailed product information. After attracting customers with their ads, advertisers can lead the audience through the buying process with detailed product demonstrations and online purchase opportunities.

Marketing information that our advertisers gain from theday.com allows them to refine both their Internet and print advertising strategies. Advertisers can also use theday.com to fine-tune their overall marketing campaigns through testing offers, brand recognition, and regional variations in a quick and cost-effective manner.

For more information about building your brand on theday.com Web site, please contact Ron Welby to learn about our advertising opportunities in detail.