- Page Request/Impression/View - A hit that successfully retrieves content.
These do not include inline images, ad views, or ad click requests or errors.
- Visit - A series of consecutive requests from a user to an Internet site.
If a user does not make a request for a certain period of time, the previous series
of requests is considered one completed visit.
- Unique Visitor - A user who visits a Web site during a given time period.
Unique visitors are unduplicated, counted only once regardless of the number of
times they visit the site.
- Hit - An imprecise term referring to the number of computer files sent to
a viewer’s computer. Your computer has to ask the “hosting” computer to send the
page to you. The host breaks the page into bits and pieces. Each time it sends a
piece of the page, that is one hit. One page could represent 30 hits. It is for
this reason that hits are not a valid standard by which to determine the traffic
on a Web site.
- Traffic - People who visit a Web site are said to be “traffic” much in the
same manner that print uses readership, or broadcast uses viewer or listenership.
- Content - Refers to the articles and information that a consumer is looking
for.
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- Banner - the Internet advertising unit. Newspaper calls it ad space, broadcast
calls it spots or commercials.
- URL - Uniform Resource Locator. This is the protocol for identifying documents
on the Web, i.e. the “address” of a specific WWW document. Contains 3 parts: 1)
the protocol, ex http:// 2) the host, ex. www.theday 3) the domain, ex. .com, .org,
.edu, etc. Therefore: www.theday.com
- Web Site - Can be a single page or multiple pages.
- Home Page - Usually refers to the first page of a Web site, or it can be
a single page. If it is a multi-page Web site, it will generally contain all of
the navigational links to go further into the Web site.
- ISP - Stands for Internet Service Provider. An ISP is a company that gives
you the connection to the network of internet computers, so that your computer has
the ability to communicate with other computers.
- Server - A computer that is capable of displaying information in an acceptable
format on the Internet.
- Online Proprietary Service - America Online is an example of an online proprietary
service. They give you a “world” of content, chat, and other services that only
you as an AOL member can use. You can use them to get to the Internet, but when
using chat, you are communicating with other AOL members - not people on the Internet.
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