When The Going Gets Rough, Some Pampering Can Go A Long Way

Nancy Davis peruses a magazine while waiting for her hair color to set.

She goes to “home,” a Groton wellness center, every five weeks to get her hair done, regardless of the economic news.

”You don't ask a woman who colors her hair if they're going to stop,” the Quaker Hill resident says emphatically. “You just don't stop coloring your hair.”

Other customers say they will cut down on driving to save gas money. They will forgo a night out and they will keep their homes a little cooler this winter.

But they will not skip their hair appointment, massage or yoga class at “home.”

”People think I have disposable income. I don't,” says Sarah Wills, of Groton, who pays for her facial using money from a yard sale. “I just recognize the importance of doing something for myself, and this is a place where I can afford it.”

Kyla Wright, who opened the business six months ago, says she has priced the menu of services according to the economy. The cost of a haircut is in line with industry standards but she has lowered the cost of a massage to $45 an hour, while many spas charge $60 and up.

She sends out daily e-mails to about 300 people, offering a 20 percent discount on unbooked time slots for massages, nail care and skin care. The money the business loses in discounted spa services, Wright makes up with hair care. “I manage. We manage,” Wright says. “I'm not looking to be a millionaire. I'm just looking to survive and be a good person in the community.”

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