Businesses team up to promote wedding services
Norwich - There isn't a new bridal shop on Main Street, but three local businesses providing wedding services would like people to think they are as close as the storefront they have decorated to display their goods and services.
Debbie White, owner of Ideas & Inspirations, which now shares a storefront space in Jewett City, came up with the idea of decorating a vacant downtown Norwich storefront to help advertise wedding services.
She enlisted Cam Fogg, owner of Love Me Two Times, and Erin Perry, owner of the Chocolate Rose Bake Shop, to join her in setting up a display that would showcase their three businesses in one spacious storefront at 102-110 Main St., a building recently purchased and renovated by new owners but not yet occupied.
White said she first contacted the Norwich Community Development Corp. about opening a downtown shop but quickly realized she wasn't ready to make that jump. She next heard about the holiday storefront decorating contest and wanted to put her decorating talents to work on a display. She asked NCDC for a building owner who would be willing to host their display.
The three business owners missed the decorating contest deadline, but that didn't matter. Fogg brought several wedding and bridal party gowns to the storefront.
Perry made a wedding cake and brought other decorations. White did the rest, including lights, a bright silver Christmas tree, decorations, wrapped presents and wedding fabric draped from the ceiling.
Ideas & Inspirations provides party rental accessories of all sorts for weddings and other gatherings, she said.
Love Me Two Times is a well-known consignment shop in Taftville, but the adjacent bridal clothing and accessory shop Fogg also runs is less known, White said.
Just setting up the display window helped to change that, she said.
"People walking by asked me what I was doing, and 'Are you moving in?'" White said. "I got a Facebook message from someone asking if the green dress was her size."
If building owners 110 Main LLC don't rent the space to a business, the trio plans to build on the current display, changing themes for the seasons and holidays.
"It's just been so nice," she said. "I've gotten a lot of good feedback from the Chamber of Commerce (located a few doors down on Main Street) and from people walking by."