Community

SCORE Workshop, Mar. 14, Groton

Wednesday  5:30 pm to 7:30 pm

5:30-7:30 p.m., Simple Steps #3: Marketing Plan; the third in the Simple Steps for Starting Your Business series provides an introduction to marketing communication methods and tools to maximize customer reach. The discussion in the "Marketing Plan" workshop covers pricing strategies, positioning, the difference between features and benefits and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel and exercise your marketing strategy; registration required, anne.driscoll@scorevolunteer.org.

Location:
CURE Innovation Commons
93 Shennecossett Road
Groton, CT

Cost:

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