Norwich selects tourism consultant

Norwich - Rose City Renaissance, the city’s Main Street program and tourism operator, has selected Sharon L. Thomas Fiveash as the agency’s new tourism consultant for the next few months.

Fiveash will work with Rose City Renaissance and its Tourism Committee to improve the economic impact of tourism in the area and build upon the foundation of the former city Tourism Office, which was eliminated in budget cuts last year.

“We are excited to bring in Ms. Fiveash to this undertaking,” Rose City Renaissance Executive Director Richard Kramer said in the press release announcing the appointment. “Her experience in the tourism, hospitality and convention industries is both wide and deep.”

Fiveash's responsibilities within Rose City Renaissance and its tourism program will include preparing a strategic plan to make the city’s tourism function full time and capitalize on the “Rose of New England” brand, already an important element of Norwich’s identity, Kramer said.

Fiveash has more than 20 years of tourism experience in Kentucky and Missouri. She was involved in the marketing and promotion of leading tourist destinations and held leadership positions in both the chamber of commerce/tourist board and convention and visitors bureau environments, Kramer said.

Kramer said Fiveash was hired for approximately three months as the consultant to write the tourism strategic plan for $11,250. The agency hopes to hire a tourism director in the future if funding is available.

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