Norwich Chamber 'cash mob' enlivens a pair of businesses

Two Norwich businesses were hit with a "cash mob" on Friday, courtesy of The Greater Norwich Area Chamber of Commerce.

The chamber's twist on the flash mob concept is that the performance is within a business and the performers commit to spend money before leaving. The staff of the business are not given advance warning of the "hit."

At a little after 5:10 p.m., the staff and customers at Surplus Unlimited on West Main Street were surprised when music blared from the car stereo section of the store and a dozen or so customers began a two-minute dance routine in the front of the store.

Attorney Ted Phillips, founding chairman of the Chamber and the "Godfather" of the Cash Mob, bought a couple of erector sets for his grandson, who just had surgery.

Surplus Unlimited is celebrating its 31st anniversary in business next weekend.

It was nearly 6 p.m. at Olde Tymes Restaurant, across the street from Surplus Unlimited, when the Cash Mob music started once again and patrons from several tables got up in the main dining room for their second performance of the day. Rodney Greene, who with his wife, Lucille, owns the restaurant, was invited to lead the conga line portion of the dance.

Phillips said that the Cash Mob will be hitting other member businesses in the northern half of New London County.

For information, call (860) 887-1647 or visit or the chamber's office, 112 Main St.


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