MSE (Marcia Simon Enterprises, LLC), a boutique-style public relations agency in Westbrook, Connecticut, has been chosen by ConnectQuest, MAINtag and the Sunpartner Group to help launch awareness campaigns across the United States.

ConnectQuest, based in Middletown, Connecticut, provides a unique and patented system designed for independent small business owners, allowing them to send mobile phone coupons to potential customers who opt-in for specific services using the ConnectQuest app on iphone and Android smartphones. MSE works in alliance with gener8or communications of Middletown to provide public relations and marketing services for ConnectQuest.

MAINtag, a French company producing software and RFID (radiofrequency identification) systems for the airline and aerospace industry, has the capability to improve time and cost efficiencies for manufacturing, maintenance and cabin crews who need to monitor lifecycles, expiration dates and inventory of airplane parts including life vests and in-flight entertainment systems.

The Sunpartner Group, a French technology company that created Wysips (What You See Is Photovoltaic Surface) is introducing their ultrathin, 95 percent-transparent film-like surface for embedding into mobile phones and tablets, and is developing the product for use in the automotive and green building industries.

MSE has a track record of media relations, combining traditional and social media strategies, to help companies launch new products and services in North America for both business-to-business (B2B) and consumer audiences. MSE specializes in public relations for technology and healthcare clients. The company has worked with numerous hospitals in Connecticut as well as retirement communities and medical-related services.

MSE president Marcia Simon, APR, is accredited by the Public Relations Society of America. She represents Connecticut on the board of directors for the New England Society of Healthcare Communications (NESHCo) and serves on the board of directors for the Shoreline Network of Communication Professionals (ShoreComm). MSE is a member of the g8 alliance through gener8or communications, providing the ability to extend full agency services to clients in need of more than MSE’s extensive public relations capabilities. Simon can be reached at 860.399.0191, info@mseusa.com, or through www.mseusa.com.