The Day expands its lineup of magazines
The Day Publishing Co. has announced an expanded schedule of magazines for the coming year that calls for their release on Sundays rather than on scattered days throughout the week.
Michael Moses, director of marketing and digital coordination for The Day, said the 2014 magazine schedule includes a new publication, Connecticut Family, which will offer a wide array of stories geared toward parenting, entertainment and everyday life.
Dirk Langeveld, a member of The Day's marketing department who will do much of the writing for Connecticut Families, said the first issue April 20 will focus on things that parents can do with their children over the summer in Connecticut and Rhode Island.
"The goal is to create a comprehensive print and digital experience for our readers," Moses said Tuesday. "We thought it was a natural to park these magazines on Sundays when people are more likely to sit down and engage with them."
Magazines are inserted free of charge to The Day's subscribers. The first of this year's Sunday magazines, Grace, will appear March 16.
Moses said each of the magazines this year will have a digital component that can be viewed across all online platforms, including phones, tablets and personal computers. Going on a day trip with the kids can also be a Day trip, he suggested, with the ability to interact digitally with the newspaper website's content.
"There will be interactivity on every level," he said.
In addition to two issues of Connecticut Family, which Moses said likely would be distributed outside the region, The Day will be publishing five other titles this year: Grace women's magazine, Sound & Country outing planner, Wine & Dine entertainment magazine, Age of Choice for seniors and a special publication called Living with Cancer.
Grace will appear four times this year, compared to six times in 2013, but Moses said the magazines are expected to be more robust. Sound & Country will come out three times this year, versus twice in 2013.
Interactive features included in the publications' digital incarnations will add to the experience of the magazines themselves, Moses said. Digital readers will be able to connect directly with people quoted in the stories, for instance, or be able to view videos that enhance the understanding of a certain subject.
"It adds more to the depth of a story," Moses said.
SUNDAY MAGAZINE SCHEDULE
March 16 Grace
April 20 Connecticut Family
May 18 Sound & Country
June 15 Grace
July 20 Wine & Dine
Aug. 17 Connecticut Family
Sept. 7 Sound & Country
Sept. 28 Age of Choice
Oct. 5 Living with Cancer
Oct. 19 Grace
Nov. 16 Sound & Country
Dec. 21 Grace
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