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Groton will hold contest for new logo

Groton — The town planning office and the Groton Business Association will hold a contest to come up with a new, recognizable logo to brand and market the town.

A market analysis of Groton last year recommended the town improve its digital marketing by creating a standalone economic development website. The economic report by New York-based consultant Camoin Associates also suggested Groton use something other than the town seal for marketing.

Rather than hiring a consultant to do the work, town planners decided to partner with the Groton Business Association and reach out to schools, colleges and the public to come up with a “brand identity,” including a logo, for Groton.

The contest will launch on Jan. 19 with a deadline of Feb. 28, according to a memo by Jonathan J. Reiner, director of planning and development. A selection committee made up of town planning staff and business association members will choose the finalists, then hold a digital poll and make a final recommendation to the Town Council.

Susan Bailey, co-chair of the Groton Business Association, said town staff approached the group shortly before the holidays about the idea.

"We're all very enthusiastic about it because it's a great community builder," she said. "We're looking to get the community involved in what's going on here, so it sounded like a great idea."

The association is offering a $250 cash prize to the winner. Town planners are seeking donations of other prizes for runners-up. Contest details will be announced at the association's meeting at 8 a.m. on Jan. 19 at Cardinal Honda, Bailey said.

According to a summary of the contest provided to the Town Council, entries must be positive, reflect the nature of Groton and include a logo, a slogan or a tagline and a description or statement explaining the meaning and significance of the logo and tagline. Entries may be submitted via email to Lauren Post at lpost@groton-ct.gov. The contest requires logos in a conceptual, draft or mock-up format and suggests a PDF file format.

Amateurs, students and professionals may enter and there are no age or residency requirements. Rules are posted at www.groton-ct.gov/depts/plandev/edev.asp.

d.straszheim@theday.com

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