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    Tuesday, April 23, 2024

    Note to UConn fans: Time to hit Atlantic BB in the wallet

    So there was another UConn basketball game Tuesday night — which many fans in our corner of the world could not watch — the byproduct of the divorce between SNY and Atlantic Broadband, the region's primary cable provider.

    Many of you have reached out, perhaps hoping that if I throw enough tantrums, someone will listen eventually. Flattering? Of course. But the reality is that I'm not nearly as influential here as all of you are.

    That's right, folks: YOU hold the hammer here. The question becomes whether you can — individually and together — pull a Peter Finch in the cathartic scene of the movie "Network," and at least figuratively yell that you're mad as hell and aren't going to take it anymore.

    What's required is a willingness to extract yourselves from your comfort zones and makes your voices hearn en masse to Atlantic Broadband — and then perhaps find another provider that carries SNY. I'm not necessarily siding with SNY here. But SNY has the product you are looking for. That leaves Atlantic Broadband on that tenuous piece of real estate east of the rock and west of the hard place.

    The Atlantic Broadbands of the world rely on the general populace's lack of follow through to maintain business as usual. They endure the angry calls and e-mails, very sure that the anger will not result in an overwhelming number of service cancellations. Nobody changes anything until they are uncomfortable.

    My advice: UConn fans find a way to unite. Perhaps form a Facebook group. Give Atlantic Broadband a deadline: Either get SNY back or we're going elsewhere. And if your needs aren't met, move on.

    If enough of you cancel your subscriptions, you have succeeded in the most conclusive revolt: You've hit them in the wallet. It's the best way to produce change.

    Again: It's about effort. It's about the willingness to drop the known for the unknown. Changing providers is a bit of a process and most people would rather not participate. But if you want the outcome bad enough, you will. But will enough of you?

    I speak from experience here. A year ago, I asked Frontier, my erstwhile cable provider, to pick up the ACC Network. You can guess the answer. Now the $184 a month they used to get from me is down to low double digits for Internet only. I subscribe to YouTube TV now for $69 a month. It carries an abundance of sports channels, including the ACC Network and SNY.

    Notez bien: Since I subscribed to YouTube TV, it has dropped YES and NESN for similar reasons as Atlantic Broadband dropped SNY. That means no Yankees and Red Sox. But with analytics killing the game, I'm watching less baseball than ever now. So I'm sticking with YouTube TV for now. But if they drop one more channel I like, I'm off to find something new.

    I understand the frustration of UConn fans. Why does it have to be like this? Why should the fans bear the inconvenience of finding another provider because of greed? SNY blames Atlantic Broadband. Atlantic Broadband blames SNY. And on the band plays.

    I have no answer. I hate to dismiss this with a cop-out — "it's the world we live in" — but there's no other answer here. If you want UConn back, you've got to be patient, painstaking and persnickety enough to hit them in the wallet.

    No amount of rhetoric will help you. You can appeal to UConn for help. (State U is not interested.) To the media for help. (Powerless.) Opine that CPTV would never have done this. (You'd be correct). But in this case, being right still isn't going to get you what you want.

    It's up to you, folks. All I can say is this: When I wanted to watch my school bad enough, I found a better provider. Glad I did. Watching BC football this past fall was joyful, especially in the perils of a pandemic.

    You can watch UConn, too. But the devil's in the details. I say hit them in the wallet.

    This is the opinion of Day sports columnist Mike DiMauro

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