Access Health CT focusing enrollment efforts on young adults

Access Health CT announced Tuesday that it is targeting younger consumers in its effort to get uninsured residents to sign up for health insurance.

The state health insurance exchange is partnering with Access NBC Connecticut, Telemundo, Clear Channel and Live Nation to offer concert ticket sweepstakes via social media.

"In addition to our traditional television, radio and online advertising, we continue to look for unique ways to reach residents, especially younger consumers, with information about Healthcare Reform," said Jason Madrak, chief marketing officer for Access Health CT, the state's new online insurance marketplace. "Over the summer, our outreach team attended a number of local concerts and had great success connecting with residents, especially a younger audience. We hope to build on that success through this social media sweepstakes with our media partners."

Tickets available through the sweepstakes include the 2014 Country MegaTicket, a series of eight country concerts in the summer, along with tickets to see Demi Lovato, Robin Thicke, Fallout Boy/Paramore, and the Dave Matthews Band.

To enter, simply "Like" Access Health CT on Facebook, and click the "Enter to Win" tab. Once entrants enter their name, phone number and email, they can also elect to receive updates and information via email and text messages from Access Health CT.

"During the first month of this sweepstakes, which included tickets to Pitbull, Disney on Ice, and the Harlem Globetrotters, we had more than 65,000 entries and 19,500 opt-ins via Facebook to receive information from Access Health CT about Healthcare Reform and how to shop for coverage options," Madrak said. "Different tactics attract different audiences, which is why our marketing strategy includes social media efforts such as ticket sweepstakes and media advertising, in addition to direct consumer outreach at enrollment fairs, enrollment centers and partnerships with hundreds of community-based organizations across the state."

Open enrollment continues through March 31. To shop for coverage, visit: Information about upcoming enrollment fairs, the enrollment centers and other in-person assistance is available at:

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