During decades of traipsing through the wilderness I’ve slept, or attempted to sleep, in every conceivable indoor and outdoor quarters: in freshly dug snow caves; alongside bug-infested swamps; during thunderstorms with no tent; in the world’s highest-altitude refugio in the Andes; and near a lamasery in the Himalayas that had been the model for Shangri-La in James Hilton’s novel, “Lost Horizon,” to name a few.

I’ve bunked in hostels, served as winter caretaker in a White Mountains hut, pitched a tent in the snow behind an auto repair shop when my ancient VW bug threw a rod, crashed on the floor of a train from France to Switzerland after getting kicked out of the baggage car when there were no seats available, and spent a week in a fifth-floor, walk-up garret on my first trip to Paris that cost a whopping 20 francs a night (about 5 bucks U.S.) – you can imagine what that was like.

I’ve slept on dirt, in mud, on beaches, among briars, in cow pastures, in haylofts and abandoned sheds. On any expedition, such as the two-week Northwest ramble over hill and dale last month with my son, Tom, I’ve been more comfortable and slept better curled up in a sleeping bag than tucked under a hotel room quilt.

In short, I would not be in the target market for the latest, hip new lodging trend, geared toward so-called “fun-hunters.”

As CNN recently reported, “The newest generation of travelers are viewing hospitality and – in the face of stiff competition from the likes of Airbnb and HomeAway – big hotel brands are having to adjust to meet the expectations of their discerning new clientele.”

Moxy, a new hotel brand from Marriott is designed for clientele who are “really excited, full of life, want to discover new things,” Tina Edmundson, the company’s global brand officer, told the network.

She said Moxy offers communal spaces, where guests can take in a Foosball session, or a game of Cards Against Humanity, adding that rooms feature large, luxurious bathrooms but no closet space.

“The majority of guests that are traveling on business don’t unpack,” she explained. “They don't want the cookie-cutter experience. They’re looking for something new; they’re looking for authenticity.”

Let me tell you, there’s nothing more authentic than the ice-coated floor of a three-walled mountain shelter in winter, when all-night gales blow snowdrifts over your sleeping bag.

I remember a number of years ago spending just such a night on a shoulder of New Hampshire’s Mount Washington, and being awakened about 3 a.m. with a jab to the ribs from a friend making his first winter camping trip.

“Huh? What’s the matter?!”

“Steve! Are we gonna die?”

“Go back to sleep, Jerry! You may not die but I swear to God you’ll have a black-and-blue mark if you wake me again and I smack you with my trekking pole!”

Loyal readers may recall my previously published accounts of holing up for a week with two other climbers in a two-man tent at 19,000 feet in Argentina, waiting for the notoriously furious viento blanco (white wind) to die down; or of huddling tentless in a t-storm all night near New Hampshire’s Mount Adams, only to waken and discover we had hunkered down less than 50 yards from a hut; or of curling up in a bivvy sack during an all-night blizzard when the air temperature dipped below zero and the winds roared more than 50 mph.

There were no mints under the pillow, no wi-fi, no Jacuzzi that night. The accommodations were somewhat less gracious than those offered by the contemporary hotel brand Aloft, which, as CNN reported,

“has put a heavy emphasis on its communal spaces. The lobbies (dubbed the re:mix Lounge) are often outfitted with pool tables, board games, LCD screens, and various other features aimed at getting guests mingling. Guests can use their mobile phone both to check in, and in place of a room key.”

Many of the places I’ve stayed in don’t have doors, let alone locks that need to be opened with smartphones.

CNN desribed Andaz, a Hyatt brand, as “a boutique hotel with a strong emphasis on design. Often, local artists are tapped to give the space an authentic feel (Dutchman Marcel Wanders, for instance, helped outfit the Amsterdam hotel).”

It added that while the Marriott is targeting “fun hunters,” Hyatt's desired demographic is what they call “modern explorers.”

Hyatt's Vice President of brand marketing, Lara Migliassi, says that Centric needs to appeal not just to its guests' aesthetic sensibilities, but to their frame of mind as well.

“There’s a target mindset. Everyone has a little bit of an explorer in them, and they’re looking for something that really offers the best of each city and experience in an authentic way,” she said.

There’s that a-word again.

Look, I don’t really object to luxury hotels, and over the years have experienced enjoyable stays at elegant resorts as well as sumptuous auberges. After all, you can’t very well pitch your tent in Central Park if you’re planning a night at the Met or at a Broadway show. But I do lament attempts by marketers to promote stretching out on a king-sized bed following a soak in a Jacuzzi as an “adventure” that appeals to “explorers.”

Everybody should experience a night in a tent at least once in his or her lifetime. Better yet, without a tent – then you will forever appreciate hot showers, soft mattresses, electricity, running water and all the other comforts of the great indoors.