New London — The U.S. Coast Guard Academy has completed a redesign of its website, www.uscga.edu, and logo to improve the communication experience for students and those who use mobile devices to access information about the academy, it announced Friday in a news release.

The academy's previous logo was adopted in 2003, before the widespread use of digital media. The new logo is simpler and will be easier to reproduce and render digitally.

The academy's website was designed in 2004 and last updated in 2011. The latest redesign effort involved a team of staff, faculty and military members in a two-year effort to expand content and better differentiate the academy.

"Our intent is to offer a sophisticated, interactive experience that will help us meet students where they are, illustrate the benefits of attending the Academy, as well as challenges and rewards of service as a commissioned officer in the Coast Guard," said Associate Director of Admissions for Marketing Sue Bibeau.

"Our new site will offer a clean look with more dynamic images and videos," she said. "It will allow us to expand our message on this incredibly important platform, and should better meet the needs of today's college bound students."

Academy personnel worked with the marketing firm Paskill, Stapleton and Lord, based in Glenside, Penn., for the redesign of both the logo and website.