A Welcome Home reader recently asked if virtual staging has replaced physical staging for homes on the market, and whether staging overall is a good investment for sellers and their agents. Coldwell Banker Realtor Nancy Mesham offers some perspective:

“Architectural Digest reports that staged homes sell for up to 20% more than the list price. If an investment broker counseled that investing less than 1% of your home value could net a 20% return in less than six months, most sellers would jump at the chance! Virtual or physical staging – which is best? Knowing the potential buyer is critical. Millennial buyers are more comfortable shopping online vs. GenXers and Boomers who prefer tangible experiences. While virtual staging is a low-cost way to present possibilities, often, buyers enter the home, and experience an emotional letdown. Physically staged homes, IRL (in real life) highlight architectural details, downplay flaws, and allow a buyer to imagine themselves living in a space. A well-maintained, up-to-date and well-furnished home always sells. Nothing replaces the ‘WOW’ factor when a buyer’s online search matches real life. That feeling is priceless.”

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Nancy Mesham

The Nancy Mesham Team

Coldwell Banker Realty, Old Lyme

Mobile: (860) 227-9071

nancy.mesham@coldwellbankermoves.com