Cadillac ELR: Electrifying the luxury market
The 2014 Cadillac ELR luxury coupe blends dramatic design and industry-leading extended-range technology to deliver a driving experience that is sporty and environmentally friendly. It represents the first application of Extended Range Electric Vehicle technology by a full-line luxury automotive brand.
The ELR delivers on the promise of the Converj Concept on which it is based. The exterior establishes a new, progressive proportion for the brand while the interior introduces a new design theme that will define future Cadillac models, emphasizing modern elegance, technology and precisely crafted details.
Industry-leading Extended Range Electric Vehicle (EREV) technology provides full driving range exceeding 300 miles, combining pure electric driving and an efficient, range-extending generator.
ELR's confident and responsive EREV driving technology is enhanced with exclusive Regen on Demand and selectable drive modes that enhance driving and make the most of efficiency. Regen on Demand allows the driver to temporarily regenerate energy from the ELR's momentum into electricity that can be stored in the battery pack for later use. It is engaged via steering-wheel paddles adapted from traditional performance cars.
The proven EREV technology is uniquely tuned for Cadillac in the ELR. Most daily commutes will require zero gasoline with zero emissions. Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.
The Cadillac ELR has an aggressive, forward-leaning profile that introduces a new, progressive theme and proportion in Cadillac's design evolution. It carries over almost unchanged from the 2009 Converj concept that inspired it. The overall shape is reinforced by a prominent, sweeping body line accented by 20-inch wheels pushed to the edges of the body.
"The ELR represents a new dimension of Art & Science, the guiding philosophy of Cadillac," said Mark Adams, Cadillac design director. "Cadillac's DNA is innovation, with dramatic and provocative design. ELR delivers this in a luxury coupe that stands alone among major luxury brands globally."
Vertical headlamp and taillamp elements create Cadillac's signature for the ELR, day or night and from the front or rear - a brand tradition since 1948.
Aerodynamics play a crucial role in the design as airflow is managed to help the vehicle slip through the air with minimal drag. A flush front fascia and grille - with active shutters behind the grille opening - as well as tapered fascia corners, enable air to move easily around the car to reduce drag.
Luxury appointments, great proportions and a flowing and ergonomic cockpit incorporating the latest technology interface were top priorities for the ELR interior design team. A continuous feature line from the instrument panel through the doors to the back glass creates a complete and harmonious cockpit environment.
"The ELR interior is a convergence of expressive forms and premium materials that create the optimal balance of sport and luxury," said Keith Fisher, interior design manager. "No expense was spared in bringing authentic material selections and the latest technology interface into the car."
ELR's 2+2 layout features a blend of carefully selected materials, including available carbon fiber and ultra-premium Opus semi-aniline leather seating.
The Cadillac ELR's dramatic design is matched with an engaging driving experience, supported by the EREV propulsion system calibrated for uncompromising performance. With 295 lb.-ft. of torque - about 12 percent more than the 3.6L V-6 in the SRX - acceleration in the city and on the highway, including merging and passing, is achieved with reassuring power on demand.
The ELR's Sport driving mode also contributes to its responsive driving experience.
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