With new site, town encourages people to 'Explore More Groton'

Groton — The Town of Groton unveiled its new exploremoregroton.com website on Tuesday, an effort to draw people to Groton by making business assistance resources and information about the town's offerings available in one place.

"We want to tell the story about quality of life in Groton and make that clear to everyone," said Sam Eisenbeiser, economic development specialist for the town. He added, "Talent attraction and retention is really critical to a successful business community, so our aim is to tell people what Groton has to offer."

Eisenbeiser said the town began the contracting process for the website at the beginning of the year, and that the project cost was $25,600, which includes social media integration. This was specifically laid out in the town's 2016-17 budget.

The website includes demographic information on Groton, a form to submit a real estate listing, a map of available sites and buildings, the town's strategic economic development plan, a trade name certificate form, links to resources from the Southeastern Connecticut Enterprise Region, and a listing of "major employers."

It also features information on Groton's naval and medicinal history, arts and entertainment, outdoor recreation and educational opportunities.

Eisenbeiser said creating such a website was a recommendation from the market analysis done by Camoin Associates, an economic development consultant based in Saratoga Springs, N.Y.

"It's a prerequisite really for doing economic development today to have a website specifically tailored for workforce retention and business attraction," Eisenbeiser said.

The website was designed by the Minnesota-based economic development marketing firm Golden Shovel Agency.

The "Explore More" tagline came from Susan Fonseca, while the logo is by Susan Lavender of Lavender Design in Stonington. Selected earlier this year, they were the winners of a branding contest that garnered more than 30 entries.

e.moser@theday.com

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