Cindy Eilenberger is asking animal lovers to put the "two" in Tuesday.

As the president of Ledyard CHAIN, which stands for Citizens Helping Animals in Need, she has decided to ask people to "Give 2" on Giving Tuesday.

Eilenberger is asking people to donate two items, such as food, treats or towels. She's asking people to bring two friends to Ledyard CHAIN's Whiskers in Wonderland event on Dec. 2. She's asking businesses to set up a pet donation box for two days, two weeks or two months.

And Lee Elci gave her two minutes of airtime on 94.9 FM.

"I know it's hard this time of year because everyone's asking for something, so I tried to make it something easy and small," Eilenberger said.

Ledyard CHAIN is one of several organizations in southeastern Connecticut that are asking for donations on Giving Tuesday, a "global giving movement" that takes place every year the Tuesday after Thanksgiving. It was founded in 2012 and has more than 41,000 participating organizations across dozens of countries.

For the first time, Mystic & Noank Library is launching a Facebook fundraiser for Giving Tuesday, considering Facebook and the Bill & Melinda Gates Foundation are matching up to $2 million raised for nonprofits on Facebook. Starting at 8 a.m. Tuesday, donations will be matched up to $50,000 per nonprofit or $1,000 per fundraiser/donate button, until the $2 million runs out.

This is the third year the library has participated strongly in Giving Tuesday, Director Christine Johnson said. The library relies on gifts and donations because it gets only about 30 percent of its funding municipally, she said.

Johnson added that this is a good time of year to remind people to donate, because of end-of-year tax deductions.

Emma Brunetti, assistant director of the Eastern Connecticut Community Gardens Association, is one of only a handful of Connecticut residents participating in the #MyGivingStory contest through givingtuesday.org.

The top 30 vote-getters will go to a panel of judges to select the winners; each can get $2,500, $5,000 or $10,000 for his or her chosen nonprofit.

Those at Eastern Community Gardens Association "will not stop working and #giving to places, such as the Giving Garden at Coogan Farm, until nutritious food is attainable by any and all individuals, regardless of economic circumstances," she writes in her story, titled "Food (Security) for Thought."

United Way of Southeastern Connecticut President Virginia Mason said in an email, "#GivingTuesday is a day to think about engagement — becoming deeply involved with efforts to eradicate homelessness, to eliminate food insecurity in a country in which 1 of 5 children are food insecure, and to assure a safety net of services and supports for all."

Mason said she is excited about the growth of Giving Tuesday and its reminder "that giving is as important as shopping."

If $10,000 is raised for Mitchell College by the end of the day on Nov. 28, "a generous alumni family" will match the donations with its own $10,000 gift, according to the college's website.

The National Coast Guard Museum Association is asking people on social media to share photos and stories of why they give to the association.

For Girls on the Run of Southeastern CT, marketing director Courtney Smigiel commented of Giving Tuesday, "It is an area that we would love to have more participation, but we have found that doing events and being in-person and actually having the girls come to events, people really love that."

On Tuesday, she said, the organization will be directing people to its Facebook page, so they can learn more about upcoming events.

Other organizations promoting Giving Tuesday — on their websites and on social media — include Sofia Sees Hope and United Cerebral Palsy of Eastern Connecticut.

The givingtuesday.org site lists two dozen other participating organizations in the area, such as Chestnut Street Playhouse, Horses Healing Humans, Maina Foundation, Recovery Yoga and Thames River Basin Partnership.

e.moser@theday.com