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    Sunday, May 05, 2024

    CEO: Foxwoods' future could include zip line, other outdoor activities

    Mashantucket — Foxwoods Resort Casino’s “master plan” for broadening its appeal with millennials and families includes a zip line connecting The Fox Tower and the Mashantucket Pequot Museum and Research Center

    A “thrill zone,” an adventure park and a water park also are under consideration, Felix Rappaport, Foxwoods’ president and chief executive officer, confirmed Tuesday.

    “It’s not like we have a finalized deal,” he said of the zip line. “Have we brought people in? Yes. Do we have a potential partner? Yes.

    “I believe that we will get it done.”

    He said the line would extend from The Fox Tower, one of Foxwoods’ two casino towers, which is 350 feet tall, down to the museum, which he said is about a mile away.

    He said the “run” would be about 3,700 feet and that a rider — suspended in a harness from the line’s cable — would reach speeds of 50 to 60 mph.

    “There’s nothing in this area that’s this high, this long or this fast,” Rappaport said. “As the biggest resort in North America, we have an obligation to come up with something that’s the highest, the longest, the fastest. It will certainly be a thrilling ride.”

    Rappaport said he has ridden zip lines in California, Hawaii and Las Vegas, where he spent more than two decades as a gaming executive before arriving at Foxwoods in 2014.

    He said the zip line is “further along as a concept” than the other outdoor activities the casino has been planning. He could not say when it might open.

    Rappaport revealed the zip-line plan during a radio show that aired for the first time Saturday. He was interviewed during a segment of “Rudy Maxa’s World with The Careys,” a weekly travel show that broadcast from Foxwoods that day.

    Rappaport told the show’s hosts, Robert and Mary Carey, that Foxwoods “is undergoing a transformation.”

    He said that while Foxwoods has traditionally been “very gaming-centric,” with gaming accounting for 75 percent of its business, the casino has been focusing on its non-gaming amenities in a bid to appeal to a broader audience.

    “I believe our future is more geared toward a full-service destination resort,” Rappaport told the hosts.

    He said his team has been working on a master plan that takes advantage of the natural beauty of the Mashantucket Pequot Tribe’s reservation.

    “We’re looking at many more family-friendly activities,” he said.

    In a phone interview Tuesday, he said Foxwoods, which the tribe owns, has leases with four new restaurants he wasn’t yet prepared to name as well as “literally half a dozen things” that are about to be announced.

    “A lot of people want to work with us,” he said.

    Rappaport said recent changes in The Fox Tower have been aimed at millennials, typically described as being born between about 1980 and 2000 or so.

    “We’ve revamped the whole casino floor, added a tattoo parlor, a new bar … trying to appeal more to that segment of the population,” he said. “They’re current customers, but they’re also our future.”

    b.hallenbeck@theday.com

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