Storrs — Gampel Pavilion has a new name: the House of Heartbreak.

The Huskies added to their list of painful defeats, falling to Memphis 54-53 Thursday. It was their third loss by one point this season in Storrs.

UConn played hard but sputtered for 40 minutes and failed to produce in the clutch, as senior Ryan Boatright misfired on a tough off-balanced runner just before the buzzer in the regular-season home finale.

Seconds earlier, Memphis junior Shaq Goodwin didn’t miss his short jumper, sinking the game winner with 8.1 seconds remaining.

The brutal loss ended UConn’s winning streak at three straight and came on the heels of an upset of No. 21 Southern Methodist University on Sunday.

“I give a lot of credit to Memphis,” UConn coach Kevin Ollie said. “They came in and took the game. They played with a sense of urgency, we didn’t, right from the tap. Our guys just forgot what we did against SMU. … I just thought there was just a little bit too much selfishness out there.”

UConn (17-12, 10-7) and Memphis (18-12, 10-7) are tied for fifth place in the American Athletic Conference with one regular-season game remaining. The Huskies visit Temple on Saturday while Memphis plays at Cincinnati.

Freshman Daniel Hamilton scored 16 points and added eight rebounds while Boatright added 14 points on just 4-for-13 from the field. The Huskies couldn’t overcome a season-low 27.8 percent shooting and a 40-34 rebounding deficit. It’s the first time in program history that they’ve lost more than two games in a season at Gampel Pavilion.

This one was as hard to swallow as the previous two heartbreakers, 45-44 to Yale on Dec. 5 and 55-54 to nationally ranked Texas on Nov. 30. Both of those losses came on last-second shots.

“It was a real tough loss,” Hamilton said. “It all comes to one (defensive) stop. We just couldn’t get that stop during the game.”

The Gampel Pavilion crowd brought the boom on Thursday, roaring from start to finish. It had plenty to cheer about, beginning with senior night festivities that honored Boatright, Pat Lenehan and Dan Guest. Few fans left early despite the 9 p.m. start time.

The Huskies needed the vocal support to recover from an early 13-point deficit. They didn’t take their first lead until the 18:54 mark of the second half.

Late night with the Huskies resembled a cage match, right down to a few cheap shots and hard takedowns.

It was fitting that the physical AAC game came down to the final frantic minutes.

UConn surged in front 51-48 on junior Omar Calhoun’s 3-pointer with 5:39 left. He had missed all eight shots in his previous two games.

But Memphis stayed in the game by winning the battle on the offensive boards. Burrell attacked the basket all game, sinking a pull-up jumper to hand Memphis a 52-51 edge. He finished with a game-high 22 points.

Hamilton answered with a jumper in the lane for a 53-52 edge with 2:09 remaining. It would be UConn’s last basket. On the next possession, Rodney Purvis had a shot blocked and that led to a scramble for a loose ball and a shot clock violation.

After a timeout with 23.8 seconds left, Goodwin drove the left side and delivered the dramatic game-winner. The Tigers played without star forward Austin Nichols (ankle injury), who led his team a 75-72 win in the first meeting.

A highly entertaining and physical first half ended in a 26-26 deadlock. The Huskies came out extremely flat. The Tigers had emotion and energy on their side, taking the 13-point lead.

“We just didn’t come out with the right mindset,” Boatright said. “We weren’t doing anything that we worked on all week. We weren’t rebounding and they were getting open 3s.”

Ollie went deep into his bench to try to lift his team out of the fog. Even Guest, a senior walk-on who had played only a few minutes all season, saw some action.

If not for defensive pest Amida Brimah, who had six of his seven blocks in the first half, UConn would have been in a bigger hole.

With UConn trailing 22-11, Brimah hustled down court to smother Markel Crawford’s breakaway dunk attempt and then landed on the Memphis guard.

The play continued with Purvis taking off on a breakaway but Goodwin delivered a hard foul.

Things were just starting to heat up.

About three minutes later, Calvin Godfrey leveled Purvis on a fast break attempt. A brawl nearly broke out but cooler heads prevailed. After officials reviewed the play, Godfrey was assessed with a flagrant 1 foul.

This happened during UConn’s 17-4 comeback surge. Boatright scored six straight points to cut the deficit to 26-24 and Hamilton converted two free throws to tie the game before half.

Their offensive woes continued in the second half.

Still, they had a chance to win the game in the closing seconds. But Boatright ran into resistance and forced up a tough shot.

“I could have created a better shot,” Boatright said. “It’s frustrating.”

g.keefe@theday.com

Twitter: @GavinKeefe