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    Tuesday, May 07, 2024

    Dangerous motorists worry young drivers more than other common fears

    Other people driving dangerously proved to be a greater concern for young drivers than common phobias such as public speaking and creepy crawlies, according to a recent survey.

    Penn Schoen Berland, a research and consulting company, recently polled 1,000 people between the ages of 16 and 24 on how their driving fears related to other concerns. The survey was conducted between April 29 and May 4 on behalf of the Ford Motor Company and has a 3.1 percent margin of error.

    Eighty-eight percent of respondents said they are afraid of other motorists driving dangerously. This share easily exceeded those who feared public speaking (75 percent), death (74 percent), snakes (69 percent), and spiders (69 percent). Less common fears included ghosts (20 percent) and strangers (18 percent).

    "Younger generations are growing up with different fears than their parents or grandparents," said Kevin Shkolnik, vice president of Penn Schoen Berland. "Younger drivers are worried about distracted drivers. But they think technology isn't just the problem, it's also the solution, as we are seeing growing demand for driver-assistance technologies."

    Eighty-three percent of young drivers in the survey were scared of driving in conditions with low visibility. Seventy-nine percent said they fear driving on snowy or icy roads.

    Seventy-five percent said they were unnerved when maneuvering into a tight parking spot, and 57 percent were worried about being unable to find a parking space. Seventy-four percent said they were worried when backing their vehicle out of a parking spot onto a busy street.

    Seventy percent said they were concerned about monitoring their blind spots. Sixty-nine percent were worried about not knowing where they were going.

    "Research like this is important to Ford and other automotive brands because it informs us about the situations that cause consumers the most stress," said Crystal Worthem, brand marketing manager at Ford. "As driver distraction and safety conversations have broadened, we are seeing what technology will help customers tackle their greatest fears."

    A majority of young drivers was in favor of automotive technology that would help them handle difficult driving situations. Sixty-five percent said they were interested in technology that would assist them with parallel parking, and 62 percent said they would like their vehicle to help detect objects in their blind spots.

    Young drivers were also generally accepting of autonomous vehicles, with half of the respondents saying they would not be afraid of a vehicle that drives itself. Fifty-two percent said they would be as comfortable or more comfortable in a self-driving vehicle than they would be driving on their own.

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