Each new vehicle released by an automaker is outfitted with an array of in-vehicle technologies and features. However, a recent report by J.D. Power indicates that drivers are likely to ignore some of these amenities.

In its 2015 Driver Interactive Vehicle Experience (DrIVE) Report, J.D. Power says that at least 20 percent of new vehicle owners said they have never used 16 of 33 technology features included in the report. The report measures how drivers have interacted with their in-vehicle technologies during the first 90 days they have owned a car or light truck.

The least popular feature was an in-vehicle concierge service, with 43 percent of respondents in the J.D. Power poll indicating that they have never used this technology. Thirty-eight percent have not used a mobile router, 35 percent have ignored the automatic parking systems, 33 percent have not used a heads-up display, and 32 percent did not use built-in apps.

At least 20 percent of drivers said they do not want 14 technology features in their next vehicle. This technology includes Apple CarPlay, which displays a driver's iPhone screen on an in-vehicle screen; Google Android Auto, which links Android phones with in-vehicle displays; and in-vehicle concierge and voice texting services.

Among younger drivers, at least 20 percent of respondents said they would not like 23 in-vehicle technologies to be present in their next vehicle. These technologies largely related to entertainment and connectivity. Kristin Kolodge, executive director of driver interaction and human machine interface research at J.D. Power, said this opinion relates largely to young drivers' use of smartphones rather than in-vehicle technology.

"In many cases, owners simply prefer to use their smartphone or tablet because it meets their needs; they're familiar with the device and it's accurate," said Kolodge. "In-vehicle connectivity technology that's not used results in millions of dollars of lost value for both consumers and the manufacturers."

J.D. Power says a preference for smartphones raises concerns that a driver will be distracted while driving. However, the report also notes that in-vehicle technology can contribute to distraction if it is difficult to use, and the technology may also increase the cost of claims for vehicles damaged in a collision.

"While some technologies, such as lane departure warning, are making vehicles safer, the insurance industry is very concerned about the driver distraction hazards caused by some of the other technologies," said Chip Lackey, senior director of the insurance practice at J.D. Power. "In addition, technology drives up the repair and replacement costs. A slight bumper scrape that would normally cost a few hundred dollars to repair can catapult a claim into thousands of dollars when a park assist camera or other sensors are damaged."

The most common reasons drivers gave for never using an in-vehicle technology were that they did not find it useful or that they did not want it but it came as part of a package. Drivers were also less likely to use a feature if a dealer did not explain it to them or if the feature was not activated when the vehicle was delivered to a dealership.

Drivers were most likely to favor built-in technologies that improve vehicle's safety or performance. The most popular features identified in the report were adaptive cruise control, blind spot warning and detection, and vehicle health diagnostics.

Kolodge said a driver's first experience with in-vehicle technology will make a strong impression on whether or not they continue to use a feature. As such, the report says dealers should be prepared to explain technologies to consumers.

"While dealers are expected to play a key role in explaining the technology to consumers, the onus should be on automakers to design the technology to be intuitive for consumers," said Kolodge. "Automakers also need to explain the technology to dealership staff and train them on how to demonstrate it to owners."

The 2015 DrIVE Report used responses from 4,200 vehicle owners and lessees who had owned their car or truck for 90 days. These responses were collected between April and June.