Rob Nevins moves Slim Nation office from Groton to Old Lyme

Old Lyme — Rob Nevins wants Connecticut to be the slimmest state in the nation, and he wants to be the man to make that happen.

Bits of inspiration are placed around his new office. One wall bears the orange text, "Work the plan, the plan will work." The door out of the office says, "We'll see less of you next time." Propped up like Olympic medalists on a podium are jagged, yellow hunks of rubber, each one meant to show how much space five pounds of fat occupies.

This past week, Nevins opened a new office for his weight-loss business Slim Nation, tucked away on the second floor of the blue-and-white building at the corner of routes 1 and 156 in Old Lyme.

This replaces his office in Groton, and is in addition to offices in Manchester, Wallingford and Rocky Hill. Nevins, 55, made the change partly due to client need and partly out of convenience, as it is closer to his new home in Killingworth.

He will be holding a free weight-loss seminar at the Old Lyme office on Thursday evening.

He had opened the Groton office out of a desire to cover the whole state, but it was a long commute. He closed his Stamford office, open for less than a year after its December 2016 opening, for the same reason.

Nevins will be at the Old Lyme office from 7 a.m. to 7 p.m. on Mondays and will be expanding to Wednesdays. Other days are spent at his other offices.

His plan is focused on losing fat rather than muscle — and not just losing fat, but keeping it off. It involves two "lean days" followed by one "load-up day."

"I eat Sour Patch Kids; go look at my car! But I don't do it every day," Nevins, an energetic fast-talker with a habit of emphatic gesticulating, said of load-up days. And of Thanksgiving, he commented, "I eat like I'm going to the electric chair, I take a nap and I do it again."

For Kim Taylor, 50, one lean day meant oatmeal with fruit for breakfast, salad with turkey for lunch, grilled shrimp with asparagus and rice for dinner, and cheese and crackers for snacks.

Taylor started seeing Nevins a year ago, at the recommendation of a doctor. Visiting every other week, she has gone from a size 14 to a 4.

"This is my life now," she said. "This is not a diet; this is learning how to eat."

e.moser@theday.com

Business Snapshot

Business: Rob Nevins Slim Nation

Where: 100 Halls Road, Old Lyme

Hours: 7 a.m. to 7 p.m. Mondays, and expanding to Wednesdays

Cost: $650 for three months or $850 for six months

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