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    Friday, May 03, 2024

    Rick’s List: Presidents’ Day Edition

    Most of the citizens in our country enjoyed not going to work on February 15 because it was Presidents’ Day.

    If somehow you weren’t aware of that fact — maybe you are employed in a field that doesn’t observe such holidays like, for example, journalism — you’d probably have known anyway because of the stifling preponderance of television, print and radio ads from companies offering Presidents’ Day sales and bargains.

    Why am I discussing this nearly two weeks later? Because Presidents’ Day Sale commercials won’t go away! Some thoughts:

    1. In fact, based on empirical evidence from watching rote TV ads, you’d think we’ve only had two presidents in our 240-year history: Washington and Lincoln. Every commercial features actors depicting either Washington or Lincoln. Or both. Period. Are we to believe, in context, they were the only two presidents who ever looked for bargains at an appliance sale?

    2. History tells us Millard Fillmore enjoyed comparison-shopping for buggy tires, and that James K. Polk was rigid when it came to purchasing bulk paper goods. Why no sales campaigns featuring these esteemed leaders?

    3. My lovely bride suggests the preponderance of Lincoln/Washington actors is based on the fact that Lincoln and Washington, in addition to being what historians call “the hip presidents,” were both born in February. Well, William Henry Harrison was also born in February, and so was Ronald Reagan (though, having watched the latter as Eddie Kent in “Tugboat Annie Sails Again,” I can see why slick ad conceptualists wouldn’t want to draw attention to Reagan in any acting context). Still, I’d be happy to consider buying two-for-one tacos if a thespian costumed as William Henry Harrison was endorsing the concept.

    4. Doesn’t “Presidents’ Day” suggests ALL presidents? It’s not “Two Presidents’ Day.” It’s not “Basically, a Day Commemorating the Only Two Presidents Out of 44 (And Counting) That We Can All Sorta Agree On As ‘Good’ Presidents.”

    5. In that spirit, isn’t it somehow creepy and vile that we use the only two unanimously lauded presidents for base-level greed and shallow consumerism? I suggest Presidents’ Day ads should feature only obscure presidents. This could be very educational.

    6. You’d be watching an insect repellant commercial in which, oh, “James Monroe” and “Franklin Pierce” are fighting off giant mosquitos. “So THAT’S what James Monroe and Franklin Pierce looked like,” you’d say. Then: “I think I’ll read critically lauded biographies of each leader and learn more about them!” Then: “Hey, look! Is that a fake William Howard Taft in that cruise ship vacation commercial? I’m gonna study up on that dude and see what he offered history!”

    7. The good news? There’s still a few days left in February for more presidential commemoration!

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