Mystic Cycle Centre has been granted the 2021 Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA). The National Bicycle Dealers Association is a non-profit organization established in 1946 which promotes the interests of cycling and specialty bicycle retail across North America.

The NBDA has certified Mystic Cycle Centre as being among the top local bicycle retailers in the United States. Fewer than 200 qualified for this honor. Specifically, Mystic Cycle Centre was awarded a Platinum Retailer Award along with a People’s Choice Award. This means that Mystic Cycle Centre scored within the top 95% of bicycle retailers on a national level.

Key to certification is a lengthy application survey that quantifies key elements found in successful retail operations of all kinds. The retailers were also evaluated through phone and email contacts, website appeal and accuracy, and marketing expertise. The process of going through the application and the outside perspective of the NBDA staff have created a program in which every shop has the opportunity to recognize their strengths and weaknesses and become the very best retailer they can be. The People’s Choice component is solely voted on by the retailers’ customers. Winning both accolades is a great honor. With that said, Mystic Cycle Centre earned the most votes for a single-location People’s Choice recipient.

The Bicycle Retailer Excellence Award requires not only great shopping experiences and expert leadership and staff, but also support for their local community and national cycling advocacy. Each retailer awarded fits these criteria and more. The local bicycle retailer is not only a store, but also a pillar of a community. By being given this award, Mystic Cycle Centre has proven that they exemplify this ideal.