Storrs — UConn announced Thursday it is cutting its football season-ticket prices by 10 percent for the 2018 season.

"As we continue to assess and improve the overall fan experience to provide maximum value, we believe it is important to adjust ticket prices for the 2018 season," athletic director David Benedict said in a release. "This is an effort to allow and encourage more fans to experience UConn football game day."

Another change season ticket holders will notice in the renewal process is that Facility Improvement Together fees will now be included in the total when they purchase their tickets.

UConn football coach Randy Edsall saw his team play in front of sellout crowds 30 times in 51 games from 2003-10. However, there have been none in the last four seasons. In the six games played at Rentschler Field during the 2017 season, UConn did not have a home game with at least 25,000 fans, something that hadn't happened since 2002.

Three times fewer than 20,000 fans attended Rentschler Field to see the Huskies play last season. UConn averaged 20,306 fans for seven home dates, including the Boston College game played at Fenway Park. It was the third season in a row UConn saw a drop in attendance and the average attendance per game was the lowest since 2002 when the Huskies were making the transition to becoming a full-fledged Football Bowl Subdivision program.

Edsall, during a December interview in a conference room inside the Burton Family Football Complex, called for a reduction in ticket prices.

"We need to cut the ticket prices," he said. "We need to get the fans back in there and get this thing going again and get it back to where Rentschler Field is a tough place to play because of the enthusiasm and passion of the fans.

"These young kids that we have, and kids that we are recruiting, they have that passion and energy. They know we are going to win and know they are going to be a part of it."