Mashantucket -- Foxwoods Resort Casino said today that it has named Rebecca G. Carr, former head of global marketing for Verizon Business, as its chief marketing officer.

Carr, whose appointment is effective immediately, will report directly to Scott C. Butera, Foxwoods' chief executive officer.

With more than 25 years' experience marketing some of the world's largest and most prestigious brands, Carr will play a key role in shaping Foxwoods brand identity as it prepares to compete for both consumer and corporate business in the Northeast and beyond, Foxwoods said in a statement.

"Rebecca is a highly skilled marketing professional with world class experience," Butera said. "Her proven track record for both leading high-performing teams and establishing global brand prominence for Fortune 50 businesses will be a tremendous asset to Foxwoods as we look to transform and elevate our brand in the market."