It's not the sort of economy where businesses are popping up everywhere. But that's precisely what will happen Nov. 21 at 345 State St. in New London. Title IX: A Pop-Up by Bank Square Books will open for the holiday season in The Cottage, the stand-alone stone building that's part of the Garde Arts Center property.

The project is a partnership with the City of New London and the Garde as part of a city-wide initiative to revitalize the downtown business district.

Title IX is a reference to the 1972 Education Amendments that prohibit discrimination on the basis of sex in educational programs and activities, and the store will offer a curated selection of books ranging from bestsellers to children's titles with a focus on social justice themes.

In a press release, Bank Square Books bookseller and Connecticut College graduate Olivia Dodd, who will be running Title IX, said, "New London needs a bookstore that will serve the people who work and live there, and we hope the books we plan to carry will represent that."

Title IX: A Pop-Up by Bank Square Books will be open 2-8 p.m. Thursdays and Fridays and noon-8 p.m. Saturdays and Sundays.