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    Saturday, May 04, 2024

    Tourism advocates want state to put out welcome mat again

    The North Stonington Welcome Center is closed Tuesday, Dec. 27, 2018, and has been used for storage at the rest area located off Interstate 95 South in the area of Exit 92. The bathrooms are open from 8:30 a.m. to 3:30 p.m. (Dana Jensen/The Day)
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    When Connecticut’s budget woes led the state Department of Transportation to stop staffing a half-dozen highway Welcome Centers around the state a couple of years ago, few predicted the severity of what many in the tourism industry now say are the consequences: Would-be visitors have gotten the impression that Connecticut is not much interested in them.

    “You mean the Unwelcome Centers? That’s what we should call them,” Tony Sheridan, president and chief executive officer of the Chamber of Commerce of Eastern Connecticut, said last month. “The first thing we’ve got to do is get those ‘CLOSED’ signs down, then open the centers."

    “It’s entirely the wrong message,” he said of the closed facilities.

    With a new administration about to take control of state government, Sheridan and other tourism advocates are hopeful that Gov.-elect Ned Lamont will heed their call to restore the Welcome Centers to full operation within 100 days of his taking office Jan. 9. Lamont’s own transition committee on arts, culture and tourism policy included the recommendation in a report it submitted to the governor-elect’s team.

    Two Welcome Centers bookend southeastern Connecticut.

    Travelers approaching the region from the west encounter a shuttered rest stop on northbound Interstate 95 just past Exit 65 in Westbrook, an orange “CLOSED’’ sign plastered over a welcoming message.

    In North Stonington, drivers entering the state from Rhode Island on southbound I-95 can pull into a “Rest Area and Information Center” just past Exit 92. Signage points out that the building there is closed from 3:30 p.m. to 8:30 a.m. During the day, bathrooms inside the building are accessible but the “Welcome Center” portion of the space is locked, empty counters and a “Connecticut ... still revolutionary” banner visible through glass doors.

    In September 2016, DOT announced the midafternoon-to-morning closing of the North Stonington rest stop, as well as those on I-84 in Danbury, Southington and Willington, and on I-91 in Middletown and Wallingford. Gov. Dannel P. Malloy’s biennium budget proposal for the 2018 and 2019 fiscal years sought to save $1.1 million by eliminating funding for about a dozen state workers who maintained the Welcome Centers.

    Now, tourism advocates believe the damage done to the state’s marketing efforts far outweighs the financial benefits. Earlier this year, the state Office of Tourism reported that in a survey of travelers’ perceptions, the percentage of those who regard Connecticut as “a place to visit” dropped from 50 percent in 2015 to 36 percent in 2017.

    “I’m 99.9 percent sure we can find $550,000 in the budget to staff them for seven hours a day (annually),” state Sen. Paul Formica, the East Lyme Republican, said of the Welcome Centers. “It’s definitely something we should do.”

    Formica, founder and co-chairman of the legislature’s bipartisan tourism caucus, said he’s had discussions with the state Department of Transportation commissioner, James Redeker, about would be involved to restore the centers’ operation. Formica believes it makes sense to have the centers open — and staffed — from, say, 11 a.m. to 6 p.m. daily.

    Turning over operation of the centers to a private entity or having them staffed by volunteers also are options that should be explored, Formica and others have said.

    “Their closing has turned out to be a lot more significant than was anticipated,” said Ed Dombroskas, executive director of the Eastern Regional Tourism District, another tourism initiative for which the state cut funding. “The unintended consequences of sending the message to out-of-state travelers that you’re not interested in providing hospitality have been devastating."

    “It was an unfortunate decision (to close the centers) and the execution was unfortunate,” he said.

    Dombroskas said the North Stonington center, for example, could play an important role in promoting attractions in Mystic and elsewhere in southeastern Connecticut, the state’s leading tourism destination.

    Part of the problem, Dombroskas said, is a lack of coordination between two state agencies — the Department of Transportation, which is responsible for maintaining the Welcome Centers, and the Department of Economic and Community Development, which includes the state’s tourism office. He said the new governor, within his first 30 days in office, should direct the DOT commissioner to appoint a liaison to the tourism office.

    Another approach to a state-run highway rest stop can be seen about six miles into Rhode Island from the Connecticut border, between Exits 2 and 3A of I-95. The Welcome Center there is open from 8 a.m. to 4 p.m. daily, and on one recent weekday was staffed by two people, one devoted to providing assistance with E-Z Pass issues and the other ready to provide answers to travelers’ questions about the Ocean State.

    b.hallenbeck@theday.com

    The North Stonington Welcome Center is closed Tuesday, Dec. 27, 2018, and has been used for storage at the rest area located off Interstate 95 South in the area of Exit 92. The bathrooms are open from 8:30 a.m. to 3:30 p.m. (Dana Jensen/The Day)
    Buy Photo Reprints
    The North Stonington Welcome Center is closed Tuesday, Dec. 27, 2018, and has been used for storage at the rest area located off Interstate 95 South in the area of Exit 92. The bathrooms are open from 8:30 a.m. to 3:30 p.m. (Dana Jensen/The Day)
    Buy Photo Reprints

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