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    Monday, April 29, 2024

    Of Taylor Swift, Big Sandwiches, Cola and Why She Should Appear on "Live Lunch Break"

    Taylor Swift performs at the iHeartRadio Music Festival at the MGM Grand Garden Arena on Sept. 19, 2014 in Las Vegas, Nevada.

    Have you seen your neighbor’s face smiling out at you from a colorful poster taped to the front glass of your favorite Subway sandwich shop?

    Which neighbor, you ask?

    Why, Taylor Swift – the one who lives in that house just up the road in Watch Hill! (Oh, wait. That's my house. But Swift has a very nice home.)

    Apparently, Swift is hyping her upcoming latest album through a tie-in campaign with Subway. As the poster conveys, if you buy a special edition Subway drink cup emblazoned with Swift’s likeness, you can possibly win a personal visit with the singer.

    I suspect this promotion will work far better than the one where, if you were able to eat four foot-long Subway pulled-mutton-and-provolone sandwiches within 45 minutes, Subway spokesman Jared Fogel would come to your house with an accordion and do a version of Hendrix’s “Machine Gun.”

    Or did that ad campaign even happen? I’m confused. It was supposed to happen – I remember that much – but maybe Jared couldn’t coax the dive bomb and hideous war noises Hendrix so effortlessly created on his Stratocaster …

    Oh well.

    Back to Taylor and her Subway deal.

    I didn’t actually read the fine print on the poster – the info that presumably would tell me what needs to happen, post-drink-cup-purchase, before the confab with the superstar occurs. I’m not cynical, but I’ll bet there are a lot of obscure elements that need to fall into place before a Subway Cola Drinker actually sits down with Taylor Swift and they have a nice long chat.

    Here’s the deal, though. I'm going to buy a lot of Subway commemorative Taylor Swift cups because I want her to appear on The Day’s Live Lunch Break concert series and, if meeting her through the Subway contest helps facilitate that, so be it. Live Lunch Break, after all, is an award-winning program wherein we feature local and sometimes national or touring musicians in a performance/interview format. Joy ensues.

    And. since Swift lives in the area part-time, and is in fact arguably the biggest music star in this solar system, she qualifies for Lunch Break in all the best possible ways!

    I happen to know – because I’m an intrepid journalist with investigative powers of Pulitzerian quality – that Swift periodically emerges from her Watch Hill compound and integrates herself into the community. She gets pizza and ice-cream and takes cooking classes and visits sick children in local hospitals – and good on her for all of that.

    In that “See? I’m just a regular citizen”/community spirit context, I see no reason why Swift can’t submit audition materials to Live Lunch Break. I mean, it’s a formality – technically, if you can fold a piece of tissue paper over a comb and play, oh, "Cottonfields,” you’re sorta in – but if a real application process lends gravity to the process and Swift feels better about it, I’m pretty sure I can get her a confirmed slot on the program.

    Besides, what with The Day’s brand new and astounding web site, I suspect Swift will be pretty much glued to theday.com – even if she’s out on tour. Hell, she’s gonna want to keep up with what’s happening in the hood, right?

    Okay, then. Taylor? If you’re reading this, we’d like to formally invite you to be a guest on Live Lunch Break. Let us know.

    Hell, here's an idea. You've got the new album coming out. Why not give it the best promo boost possible -- on Live Lunch Break! And, just to tie it all together conceptually, if you agree to do this, we’ll provide the food: the foot-long Subway sandwich of your choice served on any loaf of their fresh-baked breads.

    (And Jared? If you're reading this: we’d welcome you on Live Lunch Break, too. Just don’t bring the accordion.)

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