Sorry, Winnie the Pooh. These days, parents are as likely to deck out Junior's nursery with the jolly old bear as they are to get matching Barney tattoos.

"Clients aren't doing themes. They're doing rooms that mimic the rest of their homes," says Dana Evans, co-owner of Daisy Baby shop in Bethesda, Md.

"Baby rooms look less and less like baby rooms," says Tracy Hutson, a Los Angeles-based interior designer and author of "Feathering the Nest" (Stewart, Tabori & Chang, 2009).

Products for tots have changed, much in the way maternity fashions have evolved from muumuus to elastic-waist Seven jeans and pregnancy-cut Hanky Panky thongs.

"In the last few years, lots of imaginative people started having babies," says Tiffany King, owner of the Pajama Squid, a children's shop in suburban Washington. "They combined their experience and creativity. The cribs got better, the toys got better. Everything took a design-oriented turn."

You can also credit older, wiser parents for bankrolling the trend. "They're more likely to have their own aesthetic," says Ali Wing, founder of Giggle, a chain of children's gear stores. "They aren't putting in a nursery at the same time they are buying dishes. Their wallet isn't competing as much in the decor arena."

Though Janet Bloomberg decorated her son's nursery on a budget, she didn't sacrifice design. "Everything we pick for Ian has an aesthetic criteria, even the books," says Bloomberg, a partner at Kube Architecture in Washington. She chose timeless furniture, bright colors and minimalist toys from the Museum of Modern Art. "If he gets surrounded by quality stuff from Day One, he will understand good design," she says. It seems to be working: Bloomberg reports the toddler prefers simple wood cars to rolling plastic ones he was given as gifts.

The green movement has also invigorated and elevated kiddie design. Such thoughtful, progressive products can come at a price. But when children's welfare is involved, some parents are willing to shell out. "If it just looks good, I'm not sure that's enough to get people to spend their money," says Lisa Mahar, owner of Kid O, a children's store in New York.