The Coast Guard Foundation announced Monday it is launching a matching gift challenge for GivingTuesday on Nov. 30 as GEICO Military will triple match all donations, up to $25,000.

GivingTuesday, "a movement that unleashes the power of radical generosity around the world," began in 2012 at the 92nd Street Y in New York City and is now a nonprofit leading a philanthropic day observed around the world. GivingTuesday is held the Tuesday after Thanksgiving.

"Coast Guard men and women are there in the moments we need them the most, saving lives, preserving our oceans and protecting our nation," Coast Guard Foundation President Susan Ludwig said in a press release. "Your generous gift to our GivingTuesday matching gift challenge supports our mission to be there for service members and their families."

She said this includes projects sich as the foundation's scholarship program, morale and wellness initiatives, and relief for families when a Coast Guard member dies in the line of duty.

Those wishing to donate on Tuesday can visit coastguardfoundation.org/givingtuesday or call (860) 535-0786.