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    Friday, May 03, 2024

    Diverse offerings can be sorted out on new Mystic Country Web site

    Want to find out which hotel is offering a Mystic Marinelife travel package?

    A new search filter listing packages and discounts on www.mysticcountry.com brings up the SpringHill Suites by Marriott in Waterford. Click on it, and voila: a detailed description of the special comes into view. Then build a custom itinerary and plan a unique stay.

    Consumers are a few clicks away from scoping out eastern Connecticut's diverse tourist attractions via a revamped Web site that puts Mystic Country on Facebook, Twitter, and literally at their fingertips.

    Mystic Coast & Country Travel Industry Association, which has gone from having paid staff to volunteers, and the state's Eastern Regional Tourism District, which is at risk of losing substantial funding if Gov. M. Jodi Rell's proposed budget passes, are still alive and kicking, and this remake is a reflection of that.

    "We're at a point where everybody's concerned about funding and the future, and at the same time our consumers and customers are watching every penny and making sure before they make a commitment to a place that they're going to get good value," said Donna Simpson, executive director of the tourism district. "This Web site makes us competitive in a way we haven't been before."

    Breadth of experience is something this region offers compared to getaways like the Berkshires, Newport, or the Jersey Shore, Simpson said.

    "You can come here and have several different types of experiences on one trip because everything is so close together," she said. "Even if you don't choose to use it we've got 24-hour entertainment. We're as quiet and sleepy as an alpaca farm or as wacked and Las Vegas-y as our casinos."

    Recognizing the power of Web searches and interactivity, the leaders of the two groups hired Web designer Vantage Strategy of Annapolis, Md., to complete the online overhaul. Kinks are still being worked out but the site was up and running on May 27, Simpson said.

    The site breaks the entire Eastern half of the state down into three categories: "Casino," "Country" and "Coast." Each contains "buckets of experiences" from a trip to Ocean Beach to a night at one of the casinos to a travelogue the user can build through scenic northeastern Connecticut or anywhere in the region, Simpson said.

    There are links to the "Bodies Exhibit" at Foxwoods Resort Casino and the Sea Everything Mystic Card Pass. Links to wineries, art and historic museum trails, camping and the beach are just clicks away. Consumers can also follow locals on Facebook or Twitter who partake in the region's hiking, biking, golf, dining out, shopping and entertainment venues.

    "We know the two biggest drivers are the town name, Mystic, and the casinos. The (possible itineraries) branch out from there, so the logic is very consumer oriented," Simpson said. "We used to get a lot of 'been there, done that,' but it's not your 'old' Mystic Country Web site : it's got layers like an onion and those layers interact with each other."

    p.daddona@theday.com

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