Norwich premieres videos aimed at promoting economic development

Norwich — Norwich business owners, residents and bankers talk about the ease and comfort of doing business in the city, touting Norwich as a “city on the rise” in four new promotional videos premiered Monday,

The videos specifically target restaurants, breweries, homeowners and companies doing business with Electric Boat.

The videos, funded through the city’s $25,000 marketing budget, will be circulated to the Connecticut Restaurant Association, the Eastern Connecticut Board of Realtors and to potential EB vendors who might be interested in locating in Norwich.

The videos will be posted on the Norwich Community Development Corp’s website, www.askncdc.com and on the economic development agency’s YouTube channel.

The video “Workforce on the Rise,” highlighted the education manufacturing pipeline, stressing to potential businesses that Norwich has a trained workforce for jobs tied to EB’s expansion in submarine construction. “Restaurants on the Rise” featured local restaurateurs praising the city for helping them open businesses and the welcoming atmosphere the city provided.

Maria Miranda, owner and creative director of the marketing firm Miranda Creative, said homes featured in the “Norwich is Home” video had to be changed, because some had sold quickly before the video was completed. The video, to be circulated to Realtors in the region and will be updated with new homes featured. The theme will be “getting more house” for the price, highlighting Norwich’s affordability.

Norwich became a member of both the Connecticut Restaurant Association and Eastern Connecticut Board of Realtors – the only municipality to join either group – and was the only municipality to participate in a day-long vendor fair targeting suppliers to EB last May. Miranda said the city has retained the contacts it made with the 500 participants at that session.

Following the presentation, aldermen focused their questions on how the city will track results of the marketing campaign and how city officials will follow-up if a business expresses interest in the city.

Miranda said electronic technology provides tracking of parties that view the videos or open promotional emails, and they will be provided with follow-up contacts.

NCDC President Robert Mills said NCDC would answer any inquiries on development procedures in Norwich.

Mayor Peter Nystrom said the city will use the video and marketing materials at an Oct. 30 forum in New Haven to showcase the cities with new federally designated Opportunity Zones. Norwich has three designated zones, which allow investors to receive tax credits for investing in development.

c.bessette@theday.com

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