Waterford _ "Why not us?"

That's what three cousins asked themselves as they considered opening the town's newest summertime attraction, Shoreline Scooter Rentals.

After opening Memorial Day weekend, they now hope to bring to town a new summertime hobby: riding motor scooters.

"We put this together with the intention of providing something that has never been done in this area," said Nathan Hurt, the business' head of analytics and digital content.

Hurt, along with family members Felix Cosme and Charles Reynolds IV, offer several high performing motor scooters at their location at 35 Great Neck Road.

"We like to travel," said Reynolds, the business's head of finance. "Whenever we go into a new state or area we've never been to, the best way to see it is renting scooters... it gives a whole new look to the area."

They were all motivated by the prospect that most shoreline communities offer scooters but Waterford did not.

"We're just three guys with careers that wanted to open up a little scooter shop," said Cosme, who does the maintenance of the scooters. 

Outside of this business endeavor, Hurt is a health coach, Comse a machinist at Electric Boat and Reynolds a correctional officer. Another relative, "KT" Tucker runs the-day-to day operations of Shoreline.

They plan to be at the next Eat in the Street event at 5 p.m. on July 7 on Bank Street in New London offering demonstrations.

Shoreline's regular pricing for the season is $40 the first hour and $25 for every additional hour, but they have several promotions at the moment, including $10 off a first ride by bringing in a flyer off the company's website or emailing it to shorelinescooterrentalsllc@gmail.com.

All-day specials on Sundays are $75 until the end of June. Otherwise all-day rentals on the weekends are $120.

Starting June 21, Shoreline is having a scooter scavenger hunt where riders can take coupons from local businesses, purchase something and receive a discount based on the duration of their ride.

Those who are interested in renting a scooter can make reservations online on their website or by calling 860-200-2005. Riders must be 18 or older with a valid drivers license and pass a short test drive before going out to explore.

Riders don't have to wonder where to go because the owners have created pre-made routes accessible on their website.

Shoreline Scooter Rentals hopes to one day expand into Mystic and Old Lyme and offer jobs to teenagers, "building a brand that people can trust and provide an activity that people can look forward to every summer," said Hurt.